How often should you update your On Hold message?

Let the content set the timing

There is no single update schedule that suits every business. If your services, promotions or opening hours change often, your production should keep pace. If your information is mostly evergreen, a regular review can still stop the message from sounding forgotten.

Good reasons to update

New services, seasonal information, staff changes, events, awards, locations and website updates are all useful prompts. The best content answers real caller questions or introduces something they may not know about your business.

Remove anything with an expired date as soon as it stops being relevant. Nothing makes a production sound older than last month's promotion.

Make updates easier

M2 can work with a once-off production or an ongoing update arrangement. Tell us how often your business changes and how you want to manage approvals, then we can suggest a practical approach.